iPad – great marketing trumps great technology every time
It’s been called everything from the “second coming of pod” through to the Jesus Tablet but finally the iPad arrived (well in video anyway) last night with all the usual Steve Jobs fanfare and hyperbole.
This has got to have been the most hyped piece of technology in recent years. Back in September I posted an article from AppleInsider saying that “despite the fact that no one has seen it, a new survey says that 21 percent of buyers are interested in purchasing an Apple tablet device” and it seems they were spot on.
At the launch even yesterday comments ranged from the typical Apple lovers superlatives through to “it’s just an iPhone with a big screen”. Clearly both points of view are wrong and based on little actual data or experience so here’ what we know
Hardware
- Apple A4 1GHz chipset (…. wow Apple are now in the chip business !!)
- 9.7in LED backlit 1024 x 768 pixel, multi-touch display
- Dimensions of – 242.8 x 189.7 x 13.4mm and weighing about 700g
- WiFi, Bluetooth, GPS and an optional 3G add on
- 16GB, 32GB and 64GB capacities
- “Up to” 10 hours battery life, one month on standby
- Accelerometer, digital compass, speaker, mic, dock connector, 3.5mm jack
Software
- Modified variation of the iPhone OS and “almost all” iPhone apps compatible with the iPad
- Contacts, email, music, video and photo iTunes synchronisation
- HD capable (720p) video playback
- New iBook (eBook) store with publishers like Simon and Schuster, Penguin etc already signed up
- iWorks productivity software available at an additional cost of $9.99 with word processing, spreadsheet and powerpoint functionality
… and most importantly it costs $499 (£310) for the entry level 16GB model without 3G, $599 for 32Gb and $699 for 64GB with a 3G facility costing an additional $130 extra – NOTE that it will use SIM Unlocked but use a mini SIM (how many of you have one of those)
As the FT put it “Arriving with few new content deals despite months of heavy hype, the half-inch thick gadget, which looks like a giant iPhone, met with mixed reviews”. Hardly a revolution ??
Trustedreviews.com went a bit further saying “For a product so massively hyped I think it is fair to say Apple certainly hasn’t managed the Wow Factor like it did with the launch of the original iPhone. The iPad is certainly a competent product, but one that with its strong iPhone roots lies more closely to smartbooks than netbooks and keeps in place the typical fenced gate Apple likes to enforce about how its customers use its products.”
In fact, most analysts have focussed on the negatives – particularly the Guardian however to do this is missing the point. A colleague of mine once told an audience of CIOs and technology leaders that great marketing trumps great technology every time …. and he was right !
5 Technologies that CEOs intend to invest in next year
Amid all the CIO and vendor hype about where the next round ou IT investment should be focussed, it was hugely refreshing to read on Silicon.com the 5 technologies that CEOs will invest in next year. Not a mention of cloud computing, virtualization, web 2.0 > enterprise 2.0 and all that jazz, just some very basic fundamentals that will driver their businesses forward
- Better data collection and retrieval systems… to directly drive business growth and find more savings as well as new business opportunities’.”
- Home and remote working… to get more performance from their existing workforce whilst reducing travel overheads at a time when unemployment is on the rise.
- Mobile commerce… CEO’s are starting to believe that, after 10yrs of hype, this might just be ready for prime time
- Business intelligence… track and responding to customer behaviour – if you’re not doing it then you competitors sure are and implied customer loyalty is long gone.
- E-discovery systems …. “In difficult economic times, legal challenges tend to increase” … so how good are your retrieval and analytical systems ?
Now clearly I’m not saying that cloud computing, virtualization, web 2.0 > enterprise 2.0 et al don’t have a part to play in many of these priorities but shouldn’t we be focussing on the problems – as articulated by our most important customers – rather than the technologies and their somewhat abstract labels
JMHO
The power of Apples brand ??
One-fifth of buyers interested in Apple’s unseen tablet.
According to AppleInsider - in a survey of more than 3000 people (presumably all Apple owners ??), over a fifth said they were interested in Apple’s long-rumored tablet device. That’s more than the 9 percent that said they were interested in the original iPhone back in April 2007.
The survey also assumed that the product would be priced between $500 and $700 for its question.
So something no-one has seen, with dimensions and functionality that no one can describe, is wanted by over 20% of potential buyers !! I bow to the friend how told me that great marketing trumps great technology every time – he was so right
In the land of the blind ….
…. the one eyed man is king
So goes the famous saying and its particularly appropriate when it comes to IT outsourcing.
According to a report from Warwick Business School for IT Services firm Cognizant, the majority of CIO’s AND CFO’ s interviewed claimed that they lacked the tools and methods to effectively measure business value and the return on investment (RoI) from outsourcing activities despite spending between $5m and $100m (£3m and £61m) each year on such initiatives.
The old adages of “never outsource simply for cost”, “never outsource a problem” and “never outsource something you cant manage and measure yourself” have never been more true and ignoring these fundementals has lead to a well trodden path of outsourcing disasters. With that in mind, the finding from this report must raise surely some eyebrows. Our industry has been at this for almost a decade now so shouldn’t we be alarmed that this report concludes that management and measurement disciplines remains so vague ?.
One thing is certain, the outsourcers know how to make money and how to measure ROI on their side so a customer has to line up comparable (or better) skills and expertise on their side if they are going to see the business benefits and make the relationship work.
As usual, JMHO so all comments welcome
Sorry for the absence of posts recently ….
….. but the process of starting a new job has taken up a huge amount of time however I’m back now and will try to catch up on things.
Spotify for iPhone – it had to come but …
…. will it be crippled
Spotify have confirmed their iPhone application and a short video demo is sitting on my favourite trusted resource TrustedReviews.
With offine modes, sharing facility (with other Spotify users) and multi device sync this looks a really interesting development in the current streaming vs downloading debate. It also now creates a reason for you to pay for the premium spotify service as the iPhone app will only be available to premium subscribers.
However the big issue here is whether those nice folks at Cupertino will certify it and more importantly ever allow it to run over HSDPA/3G connections. What ?? Simply protecting their iTunes franchise in the face of competition from the streaming market ?? Surely not ??
Lets wait and see.
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