The ultimate try before you buy..

People who view my ‘non CIO’ blog – RockandRoll Football – will know that I stumbled across spotify earlier this year and love it.

So I was excited to hear today that a deal has been struck between Spotify and 7 Digital that will see a ‘Buy From 7Digital’ option added to the right click menu inside Spotify and will cover a six million strong catalogue of tracks. Now for the iTune haters amongst us – and there are many – this is just fantastic news as 7Digital also delivers its content at ear embracing 320kbps bitrates.

But is this the ultimate try before you buy experience ??  In the past you were only able to hear a few seconds of poor quality audio before making a purchase decision on a particular track. Now you get the whole track, superb quality, arguably better performance than on your local device (see my comment on iTunes performance vs Spotify) and all this before hitting the buy button. Is this the future for other consumer items ?? What d’ya think ??

In related news, I also heard that Spotify are finalising an iPhone / iTouch solution that will be available from the app store. Will Apple really let this go out unencumbered and embarrass their belover iTunes ?  Indeed, if you can get Spotify quality streamed to your device and the buy from 7Digital – why would you use the iTunes store at all ? This one will be interesting to watch.

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