Was no-one listening…

Its always sad to hear of newspaper and magazine publications disappearing but so many are in trouble that their demise is being predicted with alarming regularity.

Alongside today’s FT article “End of an era for Hearsts Seattle paper” which covers the move of the Seattle Post-Intelligencer newspaper to an all digital product after 146 years of print publication, Yahoo gave their prediction of the next 10 major newspapers that will either fold of go digital. There are some major names in this list.

Those who know me well will recall that I have long argued that newspapers will not die. Rather, that we live in a multi channel world and that publishers must recognise this and adapt. Reading is a specific “state” that cannot be replaced by a website (ebooks and ePaper solutions recognise this and focus on augmenting and enhancing that “state” rather than challenging it).

I still believe this to be true but the current predicament of the publishing industry does make one ask the question ..  “was no-one listening at the end of 2004”. Back then, many of us used a website called EPIC2014 to describe a possible future. Lots of editors laughed, some dismissed it out of hand ….. but some didn’t.

In these troubled and uncertain times, it’s worth another look – it lasts about 8mins, the tone is a little dramatic and the post 2005 product names may have turned out to be a bit different but is the outcome any less certain.

What d’ya think

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