… about mutli channel and reader focus

My last blog entry got in ahead of an intro peice I did for silicon.com on print/web convergence which has only recently been published. They also kindly retitled it  “is the printed page dead ?” (… not really the point I was making or indeed the question I was asking buy hey ho)

Anyway, its published now so you can have a read and post any comments either here, at silicon.com or maybe even both

Printed publications have long looked to the web as a way to revive their diminishing prospects. But, asks CIO Ian Cohen, even if they do embrace it will it be enough to save them?

When it comes to publishing, Bob Dylan said it best: “For the times they are a-changin”.

If you believe the prophets of doom, then the publishing industry is in terminal decline. Advertising revenues are shrinking faster than an expensive cashmere sweater in a spin dryer and circulation figures are falling off a cliff in all but the developing world.

Worse still, the online messiah has failed to deliver on its promises for the vast majority of print publications that launched a .com or .co.uk version of their title. Dalliances with online subscriptions and paid content have been inconclusive for all but the most targeted of publications and no one has yet cracked the key issue of yield. Sure, the volume is there in terms of page impressions and unique visitors but, as Jerry Maguire said, ‘Show me the money’.

Click here to continue reading

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