Newspapers need to find innovative ways to embrace web 2.0 – or face a perilous future

(Originally published 12/05/09 – silicon.com)

For too long now people have talked about the decline in newspapers as if this was something slow and cyclical – worse still, something that they can actually manage.  I’m sure the people who ran chemical based photography at Kodak thought the same. The music industry clearly also had this perspective on life. Look, this might well just be a “decline” that has been accelerated by a recession but equally we may be approaching a structural, social and generational cliff face. Either way, you surely don’t want to be just another lemming?

Newspapers are facing the most fundamental period of change in their history. Some would say that until recently nothing much had actually changed since the town crier used to wander into the market square, ring his bell and shout “hear ye, hear ye – plague, death, taxation, fat-cat bankers and the worst recession in living memory …. local vicar involved”.

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