The pink paper to fold …

I wonder how many of my ex colleagues at the FT saw this headline and did a double take.

No its not the Financial Times that’s shutting down its print operations but the gay communities own national newspaper The Pink Paper. Despite the reportedly under exploited gay advertising market, the publication has become the latest victim of the economic downturn and decline in newspaper readership according to the “Old Pinkun”, the FT itself.

Tris Reid-Smith, Pink Paper editor, said the downturn – particularly in recruitment and housing advertising, as well as display adverts – had hit the paper. “We probably didn’t diversify our advertising base enough and we didn’t diversify our income streams away from advertising enough.

The Pink Paper title will remain in its online form

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