The power of Apples brand ??

One-fifth of buyers interested in Apple’s unseen tablet.

According to AppleInsider –  in a survey of more than 3000 people (presumably all Apple owners ??), over a fifth said they were interested in Apple’s long-rumored tablet device. That’s more than the 9 percent that said they were interested in the original iPhone back in April 2007.

The survey also assumed that the product would be priced between $500 and $700 for its question.

So something no-one has seen, with dimensions and functionality that no one can describe, is wanted by over 20% of potential buyers !! I bow to the friend how told me that great marketing trumps great technology every time – he was so right

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One thought on “The power of Apples brand ??

  1. Pingback: iPad – great marketing trupms great technology every time « The Accidental CIO

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