One of the many things to consider before taking that seemingly attractive VC windfall.

Its all about “what you want to be” right ?? Except that’s possibly the hardest question for any company let alone a start-up.

As  Andrew Wilkinson, Founder of MetaLab (http://www.metalab.co) and Flow (http://www.getflow.com), says “…rising venture money is a high risk commitment to go big or go home, and it isn’t for everyone. It certainly isn’t right for me, but neither is the surfer lifestyle business. I’m somewhere in the middle, with the Snyders of the world – I’m not a unicorn, I’m a horse. ”

Read more: http://uk.businessinsider.com/founder-wants-to-be-a-horse-not-unicorn-2015-2#ixzz3cZ3utL2X