Apple to buy Twitter – really ???

As wild rumours go its right there with the best of them but ….

According to Trusted Reviews (and a heap of less reputable websites)….. “Apple, yes Apple, is apparently locked in “serious negotiations” to buy Twitter for $700m. Quoting a “source who’s plugged into the Valley’s deal scene and has been recruited by Apple for a senior position” ValleyWag claims the duo want to unveil a deal by 8 June in time for WWDC 2009″

The article also points out that

  • Apple has no ad model
  • Apple is hardware and OS focused
  • Apple doesn’t do ‘free’
  • Apple image is slick and expensive- Twitter image is cute and bumbling
  • Twitter has already stated it will not sell for under $1bn

The FT has an equally sceptical position (though from a slightly different angle)

….. and as for me …. I just cant see it but stranger things have happened

… about mutli channel and reader focus

My last blog entry got in ahead of an intro peice I did for on print/web convergence which has only recently been published. They also kindly retitled it  “is the printed page dead ?” (… not really the point I was making or indeed the question I was asking buy hey ho)

Anyway, its published now so you can have a read and post any comments either here, at or maybe even both

Printed publications have long looked to the web as a way to revive their diminishing prospects. But, asks CIO Ian Cohen, even if they do embrace it will it be enough to save them?

When it comes to publishing, Bob Dylan said it best: “For the times they are a-changin”.

If you believe the prophets of doom, then the publishing industry is in terminal decline. Advertising revenues are shrinking faster than an expensive cashmere sweater in a spin dryer and circulation figures are falling off a cliff in all but the developing world.

Worse still, the online messiah has failed to deliver on its promises for the vast majority of print publications that launched a .com or version of their title. Dalliances with online subscriptions and paid content have been inconclusive for all but the most targeted of publications and no one has yet cracked the key issue of yield. Sure, the volume is there in terms of page impressions and unique visitors but, as Jerry Maguire said, ‘Show me the money’.

Click here to continue reading

Was no-one listening…

Its always sad to hear of newspaper and magazine publications disappearing but so many are in trouble that their demise is being predicted with alarming regularity.

Alongside today’s FT article “End of an era for Hearsts Seattle paper” which covers the move of the Seattle Post-Intelligencer newspaper to an all digital product after 146 years of print publication, Yahoo gave their prediction of the next 10 major newspapers that will either fold of go digital. There are some major names in this list.

Those who know me well will recall that I have long argued that newspapers will not die. Rather, that we live in a multi channel world and that publishers must recognise this and adapt. Reading is a specific “state” that cannot be replaced by a website (ebooks and ePaper solutions recognise this and focus on augmenting and enhancing that “state” rather than challenging it).

I still believe this to be true but the current predicament of the publishing industry does make one ask the question ..  “was no-one listening at the end of 2004”. Back then, many of us used a website called EPIC2014 to describe a possible future. Lots of editors laughed, some dismissed it out of hand ….. but some didn’t.

In these troubled and uncertain times, it’s worth another look – it lasts about 8mins, the tone is a little dramatic and the post 2005 product names may have turned out to be a bit different but is the outcome any less certain.

What d’ya think